
Ignore the squirrel and leave your wallet at home
Shiny Object Syndrome, or SOS, is the disease of distraction that has derailed many a business. As owners, especially in tech companies, we all tend to crave bleeding edge technology. There’s something to be said for that new gadget, software, or service that feeds the entrepreneurial hunger in us all. And nowhere does this exhibit itself more profoundly than at the numerous IT events and trade shows. While the influx of ideas can be an admirable trait in a visionary, this